Course 2: International Marketing

Finding the right market for your export product. Several online and offline methods of locating potential buyers are outlined. This includes constructing a website for international sales, using social media to attract international buyers, utilising online marketplaces for international expansion, setting up an international email marketing campaign, making the most out of trade fair participation, and maximizing success on trade missions and seller-buyer meetings. These strategies will help you effectively reach and engage with potential buyers in your target market.

The importance of pre-negotiation research and concession planning is emphasised. Pre-negotiation research involves assessing factors that influence buying decisions, understanding buyer’s interest in your product, and analysing competitors. This research informs concession planning. Additionally, the module discusses how culture influences international sales negotiation. Overall, these components are essential in constructing an effective international sales negotiation plan.